Lunch and Learn: Identifying ideal customers and validating potential demand
3 October 2025, 1:00 pm - 1:30 pm
In this session, business consultant Paul Cunningham will introduce you to actionable tools and frameworks you can use to identify your ideal customers and validate that there’s demand for what you’re selling.
Topics covered in this session:
- How to model your ideal customer profile for accurate and cost-effective marketing
- Validating potential demand to scale your efforts and investments to match
- Simple tools and frameworks that accelerate and sustain your progress
