We all put off the things that matter most – chasing leads, making the call or setting clear targets. It’s not laziness, it’s often fear or lack of clarity.

In this session, Mark Elliott will explain why this avoidance happens. He’ll also share a simple tool you can use to spot the bottlenecks holding your business back – and then fix them.

Topics covered in this session:

• Why avoidance is a normal response, not a personal failing
• How to use the Customer Factory tool to identify your business’s weakest link
• One simple action you can take this week to build momentum again