The festive season is a crucial time for small businesses. In this session, Constant Contact’s Dave Charest will share some of the latest trends, challenges and actionable strategies from his organisation’s most recent survey, The Small Business Holiday Outlook 2025.

You’ll hear more about the festive season being a make-or-break time for small businesses in that it generates a substantial portion of their yearly revenue.

Whether you’re hands-on with your marketing or just trying to keep up, this session is designed to give you the most valuable insights and practical tips to help your business thrive through the busy season.

Topics covered in this session:

• Why the festive season is absolutely vital
• How social media and discounts drive sales
• The economic challenges and consumer behaviour that affects business and shopping habits