Event Description

This masterclass is for founders building direct-to-consumer brands on their own terms, with their own customers, their own websites, and their own margins.

In this 60-minute intensive, Lon breaks down the essential decisions that determine whether an online brand survives its first two years. We’ll move beyond the basics of setting up a shop and dive into the unit economics, design choices, and acquisition strategies that actually drive sustainable growth.

We’ll break down:

• Platforms: Choosing the right foundation and navigating the learning curve.
• Design & Voice: How to use visual and verbal clarity as your ultimate trust signal.
• Product Pricing: The math behind the margins.
• Conversions & Advertising: The reality of the ad funnel, maximising LTV, and why your site’s only job is to convert.
• Emails & Messaging: The critical flows you need to retain the customers you just paid to acquire.

We will wrap up with a live Q&A where you can bring your specific business challenges to the table.