Event Description

This is the fifth and final session in a week-long series of free webinars from Enterprise Nation and Canva, created to help small business founders sharpen their marketing and build stronger brands.

In this fireside chat, SEO experts Areej AbuAli and Freddie Chatt will discuss founder-led marketing strategies that build trust and drive real conversions.

The conversation will explore how to optimise your key digital touchpoints, from your homepage to your checkout flow, so your brand delivers a seamless, high-quality customer experience.

You’ll also discover how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic, sustainable and genuinely aligned with your brand.

Topics covered in this session

• How to design a customer journey that moves someone from a social post to a confirmed order
• Practical ways to optimise your website or product pages to reduce friction and increase value
• How to grow your revenue while maintaining a strong, personal brand