Event Description

PR can feel overwhelming when you’re starting out, but it’s not only massive brands with huge teams getting media coverage.

Join Riannon Palmer for a practical beginner-friendly session on how start-ups and small businesses can start generating press coverage without a huge budget.

In this session, Riannon will break down how to start building visibility through simple, strategic PR that fits into your wider marketing efforts.

You’ll learn how journalists think, how to shape your story into something media-worthy and how to start getting your business seen in the right places.

Topics covered in this session:

• What PR actually is (and what it isn’t): How PR helps build awareness, credibility, SEO and AI search visibility – without you having to pay for ads
• How to find your story angle: How to turn your founder journey, expertise or product into something journalists genuinely want to cover
• How to pitch journalists properly: Simple tips for writing pitches that media people actually open and respond to
• Reactive PR and newsjacking: How to tap in to trends, breaking news and cultural moments to secure quicker opportunities for coverage
• PR on a budget: Free and low-cost tools you can use to start doing PR yourself, even as an early-stage business