First look at plans for new golf heritage attraction in Carnoustie
Work is under way to transform one of the world’s oldest golf shops into a new Angus golf heritage attraction.
Simpson’s Golf Shop in Carnoustie’s Links Parade is recognised as the world’s second oldest golf shop.
It was acquired by Carnoustie Golf Links last year with the aim of integrating the historic building into the wider visitor experience and vision for the town.
Plans were developed with architectural firm Studioarc to transform the Grade C listed premises, known for its multi-coloured dome. The new heritage centre will celebrate the famous Carnoustie Links’ unrivalled place in golfing history.
Newly released artist impressions offer the first glimpse of how Simpson’s will look following its restoration. Its interior will feature interactive installations, screens showing archive video footage and a roaring fireplace where visitors can enjoy a dram. Work is due to be completed by the end of this year.
Ross Blackadder, chief operating officer at Carnoustie Golf Links, said:
“Simpson’s is far more than an old shop.
“It’s one of Carnoustie’s most important buildings and a landmark in the history of golf.
“It deserves to be protected, enhanced and celebrated and that’s exactly why we acquired it.
“We saw an opportunity not only to preserve an iconic part of Carnoustie’s heritage, but to create something that gives visitors a deeper appreciation of the people and stories that have made this place so special.
“Because of its significance, we’ve taken the time to get the plans right.
“As a listed building, every decision has been made carefully and respectfully to retain its historic character while ensuring it has a sustainable future.”
Established in 1883, Simpson’s is an integral part of Carnoustie history and has been associated with generations of clubmakers, professionals and golfers.
It was acquired by Robert Simpson in the early 19th century, who changed its name from Charles Brand Clubmakers.
One of the six Simpson brothers who helped to shape the modern game of golf, Robert also worked alongside legendary golfer and course designer Old Tom Morris on the restructure of Carnoustie Golf Links itself.
Widely regarded as one of the greatest clubmakers of all time, he died in the town in 1923 at the age of 61.
A section of the shop will continue to be used for retail, allowing visitors to buy merchandise from the historic premises.
Its development forms part of a wider programme of investments being made by Carnoustie Golf Heritage and Hospitality Group (CGGH), which owns Carnoustie Golf Hotel & Spa and operates Carnoustie Golf Links.
The group has spent more than £10 million on acquisitions and infrastructure improvements and is planning an expansion of the four-star hotel.
Lyndsey Bowditch, director of Studioarc, said:
“This unique building was a working place where generations of craftsmen made hickory golf clubs that were sent to golfers across Britain and around the world.
“We want visitors to feel a real connection to that story – to the tools, materials, skills and craftsmanship that defined Simpson’s – rather than simply creating a modern visitor attraction within an old building.
“By combining the surviving character of Simpson’s workshop with objects, hands-on experiences and contemporary interpretation, we hope to create a place where visitors can discover Robert Simpson’s rich legacy and understand the important part Carnoustie played in the development of the game.”
This article appeared in the Courier on 6 September 2026