Event Description
Have you ever Googled your business name and been surprised, or alarmed, by what came up?
Many founders assume that having a website means Google can find them. It doesn’t. Some may have never checked what a potential client actually sees when they search for their business online.
In this Lunch and Learn, Eleyna Rennalls from Berhane & Co. takes you through the practical steps to get your business properly visible on Google.
From setting up and optimising your Google Business Profile to using Google Trends and keywords to understand exactly what your potential clients are searching for.
This is an interactive session. You can start building your Google Business Profile during the session, explore Google Trends for your specific business type and complete a live Founder Readiness Assessment to see exactly where your digital infrastructure score sits alongside the other five foundations every business needs.
By the end, every attendee will know exactly what to do next to get their business found online and in what order to do it.
Topics covered in this session:
- How to set up and optimise a Google Business Profile that actually gets your business found in local and national search results
- How to use Google Trends and keywords to understand what your potential clients are actually searching for and how to use that to your advantage
- Why AI search is changing how businesses get discovered online and the three things founders can do today to stay visible
