Event Description

Help more customers find your business through search engines and AI, and stand out among the 15b+ searches made every day.

This beginner-friendly session introduces Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO), explaining what they mean and how they can support your business’s visibility online.

We’ll cover:

• How people discover businesses through Google and AI tools like ChatGPT/Claude
• The foundations of SEO, from keywords to useful website content
• What AEO means and how to make your content easier to understand and reference
• Practical steps you can take to improve your online presence

Leave with a clear understanding of the essentials and where to focus your efforts. No technical knowledge is needed.