Customer Personas are used to help you understand key traits, behaviours, goals, responsibilities, and needs of a specific type of user and then look at how you will attract the best customer segments for your business.

This is a two part reservation for the events listed below.

Week 1: Tuesday 18th October 2pm – 4pm

Roddy McLean will be talking about the universal challenges of digital marketing / the importance of content marketing as a brand building tool and the corresponding need for deep understanding of the target audience followed by introduction of the audience persona roadmap process.

Week 2: Tuesday 25th October 2pm – 4pm

This will be a practical session focusing on the persona roadmap process itself and how to walk through the various steps.

Booking this event will automatically reserve your space for both webinars.