Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.

We will cover:

• Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
• How to develop your sales platform using digital tools, platforms, and techniques
• The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
• The key phases in prospecting, qualifying, and converting sales prospects
• The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
• Why keeping the customers you already have is the best sales strategy of all
• The importance of appropriate customer service in retaining customers