Pricing is one of the biggest levers for growth, but it’s often set early and rarely revisited. This practical session will help founders and small businesses sense-check their pricing and make more confident commercial decisions as they grow.

Participants will learn simple frameworks to assess whether their prices are right, understand what customers truly value, and approach price changes and promotions with greater clarity and confidence. The focus is on practical insight, not theory, with clear takeaways that can be applied immediately.