Strategy is critical to success in any project , digital projects have a high failure rate so even more critical your business is focused.

About this event
International expansion can at first be a daunting prospect but is always helped by having a clear plan to follow. We will introduce you to the key components needed to create your own International Digital Strategy

Roddy Maclean -Presenter
Roddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce businesses from start-up to maturity in markets including the UK, France, Italy, the US and China and in his last corporate role spent 7 years as the Global Head of E-Commerce and Digital Marketing for a $120M, US Internet Retailer Top 200 e-commerce business.

In recent years, Roddy has established two successful new ventures, Feral, a digital marketing and e-commerce consultancy helping brands to produce authentic pillar marketing content and building high performance websites and an e-commerce retail business selling home décor products. This business is now a key player in the UK home interiors market.