Strategy tends to confuse businesses not because it’s complicated, but because it’s often misunderstood, misapplied or miscommunicated.

This session, led by Melissa Wusaty, clarifies what strategy is (and what it isn’t), explores the difference between good and bad strategies and introduces the essential components every business, regardless of size, needs to begin building one with confidence.

Key takeaways from this session:

• What strategy is (and isn’t)
• What makes a good strategy
• How to start building a strategy for your business

Over the past two decades, Melissa has navigated change for businesses and organisations, sought or imposed. Whether building on strengths or forging a new direction, she is often tasked to explore and evaluate possibilities to transform a challenge into an opportunity.