There’s more to selling online than simply having your own website. This half-day masterclass will cover the key areas you need to consider when managing a successful multi-channel ecommerce business.

These days, most online sellers combine their own website with a selection of online marketplaces. This allows them to reach a wide range of customers, both here in the UK and overseas. The multi-channel model can be a great way to boost your visibility and sales, but it does require a strategic approach.

In this session you will learn how to:

• Choose the right combination of website platform and online marketplaces
• Research and prepare your products for selling online, including content, images, and videos
• Reach retail and wholesale customers, including niche buyers
• Expand overseas using website and marketplace platforms
• Develop your customer service and order fulfilment plans
• Combine your operations via a range of simple software and logistics solutions

During the masterclass you’ll get insights into live accounts – such as Shopify, eBay, Amazon, Etsy, Wayfair, and Faire – and examples of how these accounts can be managed using one piece of software.

This event will be delivered by Karen Riddick, a business owner, writer, speaker, and Amazon guru. Karen founded Second Nature Online, a sustainable soft furnishing business, in 2008. Since then, her company has grown considerably using global e-marketplaces, like Amazon, to reach international customers.