From advancements in AI to shifts in social media, customer behaviour and attracting talent, this session will provide actionable insights to keep you ahead of the curve. Our expert panel, hosted by Hugh Lightbody, will share their predictions, case studies, and strategies for leveraging these trends to drive growth and ensure you can stay competitive in an ever-changing landscape.

This session will cover:

• The significant trends shaping the business landscape in 2025
• How businesses can adapt to the rapid pace of change in technology and market demands
• Effective strategies to help small businesses remain resilient during uncertain times
• How consumer preferences and behaviours will evolve this year
• The role of digital transformation in helping businesses stay competitive
• How businesses can train and bring in new talent

Panellists include:

• Hugh Lightbody (Host), Chief Officer, Business Gateway National Unit
• Genevieve White, Business Gateway Adviser & Founder of Campion Comms
• Sean McGrath, CEO, Entrepreneurial Scotland Foundation
• Gary Ennis, Founder, Managing Director & Senior Consultant, NSDesign Ltd