This presentation is tailored to tourism businesses in Angus, aimed at revealing the power of data. In this session you’ll explore actionable insights, innovative strategies, and cutting-edge tools designed to enhance your business’s competitive edge.

Our expert speakers from the Moffat Centre at Glasgow Caledonian University will guide you through practical examples and case studies showcasing how data-driven decision-making can transform your marketing efforts, drive sustainable growth and monitor performance.

From understanding visitor trends to pinpointing untapped market opportunities, this workshop will equip you with the knowledge and tools necessary to thrive in an increasingly data-driven world.