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1 event,
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Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […] |
1 event,
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An introductory session to the fundamental elements of promoting and managing your tourism business online. At the end of this webinar, you’ll have learned: How to increase the visibility of your business online with the right content, at the right time, on the right platforms. How to assess the quality of your online presence and know […] |
3 events,
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Stephen Whitelaw has a proven track record of managing and growing businesses in the fast moving technology sector, through strong financial and personnel management skills. This sound and prudent foundation is complemented by a drive and ability to think “out of the box,” giving the businesses he works with a competitive advantage in planning for […]
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This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […]
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Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […] |
1 event,
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This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation |
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2 events,
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After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from. We will cover: […]
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In this webinar you will: - Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. - Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact. - Learn […] |
3 events,
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In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]
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This webinar will take you right from the beginning of website building. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content. Create your brand’s visual identity online, your site’s blueprint and how you can […]
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Your website is your shop window to the world, so it’s important to provide a great user experience (UX). Get top tips & best practice to help you attract customers. This webinar will cover: The importance of knowing your online users’ experience Great examples of making user experience work This is a joint VisitScotland and […] |
1 event,
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Strategy is critical to success in any project , digital projects have a high failure rate so even more critical your business is focused. About this event International expansion can at first be a daunting prospect but is always helped by having a clear plan to follow. We will introduce you to the key components […] |
1 event,
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Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels […] |
2 events,
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Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]
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Do you want to make Instagram work harder and deliver more for you? Use it to create inspiration for your visitor and increase the awareness of your brand. We’ll help you: See if Instagram will grow your business Understand that tourism is uniquely suited to Instagram and what elements can be used to drive the […] |
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1 event,
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Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […] |
2 events,
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We will look at: How to manage your online reputation proactively How to deal with customer or client feedback, both positive and negative How the importance of reputation has changed during the pandemic and what elements of reassurance have increased in importance, such as cleanliness and health & safety measures? The functionality some platforms have […]
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What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will also take you through the factors to consider […] |
3 events,
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Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist, Stuart Milne. These surgeries are for businesses based in Dundee, Angus and Perth.
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Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online. […]
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This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […] |
1 event,
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Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a […] |
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Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this brand new DigitalBoost webinar, you will learn […] |
3 events,
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By the end of this webinar, you will understand how to find out: The characteristics of people who are accessing your digital platforms What people are doing when they access your websites or social accounts How to set goals and objectives on each platform The art of measuring the effectiveness of website content and social […]
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During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
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No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. Learn the difference […] |
6 events,
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E-commerce offers businesses a vast range of opportunities, from product range diversification to in-depth analytics that can provide valuable insights into the habits and interests of your clients. Alongside this, you can accompany your sales strategy with high-performing digital marketing campaigns to help you meet your goals. Over the last few years, we’ve seen traditional […]
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Ecommerce has become a game-changer for growing international brands and is forecasted to be an important driver of growth in coming years. Ecommerce offers businesses a whole range of opportunities, from marketing to increasing your product ranges to generating more sales. With an optimised and well-developed website and ecommerce channels you can not only achieve […]
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By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […] |
1 event,
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Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […] |
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1 event,
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Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […] |
2 events,
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For anyone looking to start or grow a retail or e-commerce business, the Amazon marketplace is worth considering. After completing Part One, register for Part Two of this ‘Selling on Amazon’ masterclass. You'll learn how to: Optimise your product catalogue Handle your customer order Use the Fufilment by Amazon (FBA) service Expand into Amazon’s international […]
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Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […] |
2 events,
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This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
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This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation |
2 events,
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When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! We will look at: How marketing extends way beyond what most […]
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This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […] |
2 events,
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A hands on practical session for people who are ready to set up their new website and want to use WordPress to do so. We will work you through the actions required. We will demonstrate, step by step, how to set up a WordPress website. You should be prepared to go through these steps, at […]
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It’s more vital than ever to get your business to the first few places in the online search results page.These two 90-minute events will tell you all you need to know to improve your rankings. This first session will show you how search engines work, the anatomy of results pages and what customers and clients look […] |
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