An introduction to Artificial Intelligence (AI) for small businesses
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your […]
20 events found.
Digital Marketing
How to improve your Google search rankings – Part 1: On page optimisation
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances […]
How to build your brand
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use […]
Introduction to Canva
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, […]
Amazon and eMarketplaces drop-in clinic
Scottish Enterprise 99 Haymarket Terrace, EdinburghAli Shariat and Zamir Cajee will lead this drop-in session on everything you need to know about the most popular eMarketplaces. Covering all major online marketplaces including including Amazon, eBay, […]
How to plan and schedule your online content
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market […]
How to improve your Google search rankings – Part 2: Off page optimisation & technical considerations
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. […]
Scaling lead generation and developing a clear value proposition
How to grow your business by scaling your lead generation with Laura Burton How to design a scalable online lead generation system The key assets and tools you need to […]
Social media essentials: TikTok and Instagram Reels
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your […]
How to generate and increase sales
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses […]
Google Analytics – Understand how your website performs
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? […]
Growing your online network to attract new customers
Developing a network of potential partners and customers with Alison Battisby Learn how to create a compelling LinkedIn profile that builds trust, highlights your value proposition and attracts potential partners, […]
Social media essentials: Instagram
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right […]
Social media essentials: Facebook
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it […]
How to create engaging content
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to […]
How to build your brand
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use […]
Video production for digital marketing
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to […]
Digital marketing that works: Practical advice for small businesses
In this business.connected workshop in partnership with Vodafone Business, we'll walk you through the essential digital marketing strategies every small business needs to grow online, connect with customers and stay […]
An introduction to business websites
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of […]
How to deliver low-cost, high impact marketing
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business […]