The hotel market in Scotland has seen mixed performance this year, driven largely by an increase in supply in the capital. While Edinburgh remains a strong market, the growth in hotel stock — alongside a noticeable slowdown in the domestic audience, greater price sensitivity, and a reduction in short-term let accommodation — has created tougher […]
Open to all Scottish tourism business. Join us for an insightful session designed to help you maximise your impact in the inclusive tourism market. We’ll explore: Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently […]
Get advice on how to pitch your business to a travel distribution partner and create a handy product sheet. Learn how to focus on your key selling points, tailor your message to different audiences, and create variety in your delivery. Ideal for those looking to start building relationships with travel distribution partners and attend trade […]
Employment Law and Human Resource Management Expert, Sophie Henderson of Greenburn will take us through an overview of how to use performance management effectively with your staff to ensure best outcomes. Sophie will also provide information on what to do when things go wrong with insights into the disciplinary process. If you have specific questions […]
Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic. We’ll cover the SEO basics, common myths and mistakes, as well as how you can adapt your content to the quickly-changing Google landscape. Ideal for those unfamiliar with SEO or looking to expand their […]
Want to make your tourism website easier and more enjoyable for your visitors? In this introductory UX (User Experience) webinar, you’ll learn simple, practical tips to understand what your users really need, so your site feels welcoming and easy to navigate. Ideal for tourism businesses looking for an easy introduction to website optimisation.
Join Scotland's Agritourism Monitor Farms Programme for a talk from Core Community Group members Tom and Sarah Parker as they share their real-world experience of successfully introducing a new manager into their business. Discover what worked, what they learned, and how they made the transition seamless for their staff and customers. Whether you’re considering hiring […]
Welcome to Tay Country Travel Trade Ready: Insights & Action event! Come join us at Malmaison on October 29, 2025 at 13:30pm for an opportunity to gain valuable insights and take actionable steps to enhance your travel trade readiness. Thank you to everyone who recently completed our survey on how your business is currently engaging with the travel trade, the opportunities […]
Explore how thoughtful enhancements can generate greater returns through travel distribution. Unpack what added value really means, highlight ways to elevate your existing product, and show how to present experiences that appeal to partners and high-yield visitors.
The meeting will take place at Westerton Farm with Monitor Farmers, Fiona Smith and Ross Adamson. The focus will be on understanding markets and how to reach them along with hearing about progress on the development of a cookery school/demonstration concept at Westerton.
We’re thrilled to announce that the ASVA Annual Conference 2025 will be returning to Perth Concert Hall on Wednesday 19th November! Last year’s conference in 2024 was our biggest event yet, welcoming just under 400 delegates from across Scotland’s attractions sector. Attendees came together for an unforgettable day of learning, networking, and inspiration, making it […]
The Scottish Agritourism conference is an annual celebration of our sector, open to anyone with an interest in growing agritourism in Scotland including our members, farmers considering agritourism, economic development agencies, destination marketing organisations, local and national government representatives, suppliers to the sector and sector supporters. The 2025 Scottish Agritourism Conference will take place on […]
