Collaborating for change: Growing responsible tourism

Effective collaboration can be a route to growing sustainable agritourism through enhanced visitor numbers, unique experiences and improved visibility of your offer. Jillian McEwan, Agritourism Monitor Farm Core Community Group member will share insights into growing sustainable tourism through collaboration. We will hear about the work of the Lunan Bay Community Group in providing visitor […]

VisitScotland bitesize webinars: Introduction to travel distribution

Discover how travel distribution can help you reach more potential visitors and grow your business. This session will introduce the key travel distribution partners from tour operators to online travel agents. Perfect for those new to travel distribution, this webinar offers a clear and simple introduction.

Unlocking the Potential: The Power of Inclusive Marketing

Open to all Scottish tourism business. Join us for an insightful session designed to help you maximise your impact in the inclusive tourism market. We’ll explore: Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently […]

VisitScotland bitesize webinars: How to work with travel distribution partner

Get advice on how to pitch your business to a travel distribution partner and create a handy product sheet. Learn how to focus on your key selling points, tailor your message to different audiences, and create variety in your delivery. Ideal for those looking to start building relationships with travel distribution partners and attend trade […]

Managing people, growing agritourism: Performance and Discipline

Employment Law and Human Resource Management Expert, Sophie Henderson of Greenburn will take us through an overview of how to use performance management effectively with your staff to ensure best outcomes. Sophie will also provide information on what to do when things go wrong with insights into the disciplinary process. If you have specific questions […]

VisitScotland bitesize webinars: How to Improve Your Search Engine Rankings

Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic. We’ll cover the SEO basics, common myths and mistakes, as well as how you can adapt your content to the quickly-changing Google landscape. Ideal for those unfamiliar with SEO or looking to expand their […]

VisitScotland bitesize webinars: Optimise your website with UX fundamentals

Want to make your tourism website easier and more enjoyable for your visitors? In this introductory UX (User Experience) webinar, you’ll learn simple, practical tips to understand what your users really need, so your site feels welcoming and easy to navigate. Ideal for tourism businesses looking for an easy introduction to website optimisation.

Employing staff, introducing a manager and building your team

Bowmuir Farm Holidays Bowmuir Farm, Biggar

Join Scotland's Agritourism Monitor Farms Programme for a talk from Core Community Group members Tom and Sarah Parker as they share their real-world experience of successfully introducing a new manager into their business. Discover what worked, what they learned, and how they made the transition seamless for their staff and customers. Whether you’re considering hiring […]

Reaching the Right People: Understanding your Target Market

Westerton Farmers Laurencekirk

The meeting will take place at Westerton Farm with Monitor Farmers, Fiona Smith and Ross Adamson. The focus will be on understanding markets and how to reach them along with hearing about progress on the development of a cookery school/demonstration concept at Westerton.

ASVA Annual Conference 2025

Perth Concert Hall Mill Street, Perth

We’re thrilled to announce that the ASVA Annual Conference 2025 will be returning to Perth Concert Hall on Wednesday 19th November! Last year’s conference in 2024 was our biggest event yet, welcoming just under 400 delegates from across Scotland’s attractions sector. Attendees came together for an unforgettable day of learning, networking, and inspiration, making it […]

Scottish Agritourism Conference 2025

Perth Concert Hall Mill Street, Perth

The Scottish Agritourism conference is an annual celebration of our sector, open to anyone with an interest in growing agritourism in Scotland including our members, farmers considering agritourism, economic development agencies, destination marketing organisations, local and national government representatives, suppliers to the sector and sector supporters. The 2025 Scottish Agritourism Conference will take place on […]