Join Scotland's Agritourism Monitor Farms Programme for a talk on how to achieve increased profitability in an agritourism enterprise from Colin McNally, Finance Expert. We will hear how using data to inform decision making has helped Monitor Farmer, David McMiken, make positive changes to the Ernespie Agritourism business including introducing a new enterprise. We will […]

Explore the great potential from the European market. Discover the main inspirations for them booking a holiday to Scotland and how understanding their booking preferences and activities while in Scotland can provide you with a competitive advantage. Learn how to leverage these insights to refine your marketing strategies.

Join Scotland's Agritourism Monitor Farms Programme to to welcome Diane Knight, Client Services Director, from Green Tourism, a world-leading sustainability certification for the travel, tourism, and hospitality industries. Green Tourism helps businesses embed responsible and environmentally friendly practices that not only reduce impact but also enhance visitor appeal. In this session, Diane will share how […]

Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors. This webinar will explore how to reach them through various channels, and the role of distribution partners. Gain insights into booking behaviours and learn how to tailor your product to meet their expectations.

This Scotland's Agritourism Monitor Farms Programme meeting will showcase the progress on the village hotel development by Monitor Farmers, Fiona and John Scott of Fearn Farm. We will have a walk around the hotel development and hear about the progress to date. We will then convene in the Seaboard Hall for presentations and discussion. Fiona […]