Events

  • Unlocking the Potential: The Power of Inclusive Marketing

    Open to all Scottish tourism business. Join us for an insightful session designed to help you maximise your impact in the inclusive tourism market. We’ll explore: Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently […]

  • VisitScotland bitesize webinars: How to work with travel distribution partner

    Get advice on how to pitch your business to a travel distribution partner and create a handy product sheet. Learn how to focus on your key selling points, tailor your message to different audiences, and create variety in your delivery. Ideal for those looking to start building relationships with travel distribution partners and attend trade […]

  • Managing people, growing agritourism: Performance and Discipline

    Employment Law and Human Resource Management Expert, Sophie Henderson of Greenburn will take us through an overview of how to use performance management effectively with your staff to ensure best outcomes. Sophie will also provide information on what to do when things go wrong with insights into the disciplinary process. If you have specific questions […]

  • VisitScotland bitesize webinars: How to Improve Your Search Engine Rankings

    Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic. We’ll cover the SEO basics, common myths and mistakes, as well as how you can adapt your content to the quickly-changing Google landscape. Ideal for those unfamiliar with SEO or looking to expand their […]

  • VisitScotland bitesize webinars: Optimise your website with UX fundamentals

    Want to make your tourism website easier and more enjoyable for your visitors? In this introductory UX (User Experience) webinar, you’ll learn simple, practical tips to understand what your users really need, so your site feels welcoming and easy to navigate. Ideal for tourism businesses looking for an easy introduction to website optimisation.

  • Using Food Tourism to Power Scotland’s Culinary Identity

    Scotland’s food and drink are among its greatest assets. And when thoughtfully developed, they can become powerful drivers of economic growth, community pride, and environmental sustainability. This webinar, based on Crafting Your Taste of Place by Erik Wolf, Executive Director, World Food Travel Association, will explore how food tourism can help your region stand out […]

  • Employing staff, introducing a manager and building your team

    Bowmuir Farm Holidays Bowmuir Farm, Biggar

    Join Scotland's Agritourism Monitor Farms Programme for a talk from Core Community Group members Tom and Sarah Parker as they share their real-world experience of successfully introducing a new manager into their business. Discover what worked, what they learned, and how they made the transition seamless for their staff and customers. Whether you’re considering hiring […]

  • Tay Country Travel Trade Ready: Insights & Action

    Welcome to Tay Country Travel Trade Ready: Insights & Action event! Come join us at Malmaison on October 29, 2025 at 13:30pm for an opportunity to gain valuable insights and take actionable steps to enhance your travel trade readiness. Thank you to everyone who recently completed our survey on how your business is currently engaging with the travel trade, the opportunities […]

  • VisitScotland bitesize webinars: creating added value experiences

    Explore how thoughtful enhancements can generate greater returns through travel distribution. Unpack what added value really means, highlight ways to elevate your existing product, and show how to present experiences that appeal to partners and high-yield visitors.

  • ASSC Regional Gathering: “Green is the New Gold”

    Albert Halls Dumbarton Road, Stirling

    Are you a self-catering operator, industry professional, or associated business in Scotland’s tourism sector? Don’t miss this essential afternoon of networking, knowledge-sharing, and sector-focused exhibitors – tailored specifically for Scotland’s self-catering community. Hosted by Fiona Campbell MBE, Chief Executive of the Association of Scotland’s Self-Caterers (ASSC), the Gathering will bring together operators, partners, and policy […]

  • Reaching the Right People: Understanding your Target Market

    Westerton Farmers Laurencekirk

    The meeting will take place at Westerton Farm with Monitor Farmers, Fiona Smith and Ross Adamson. The focus will be on understanding markets and how to reach them along with hearing about progress on the development of a cookery school/demonstration concept at Westerton.

  • ASVA Annual Conference 2025

    Perth Concert Hall Mill Street, Perth

    We’re thrilled to announce that the ASVA Annual Conference 2025 will be returning to Perth Concert Hall on Wednesday 19th November! Last year’s conference in 2024 was our biggest event yet, welcoming just under 400 delegates from across Scotland’s attractions sector. Attendees came together for an unforgettable day of learning, networking, and inspiration, making it […]

  • Regional Event Industry Engagement Workshop: Perthshire

    Perth Concert Hall Mill Street, Perth

    This in-person workshop will offer you the chance to: receive key event industry updates share best practice network and exchange experiences Please note there is no charge to attend, but you do need to register in advance.

  • Scottish Agritourism Conference 2025

    Perth Concert Hall Mill Street, Perth

    The Scottish Agritourism conference is an annual celebration of our sector, open to anyone with an interest in growing agritourism in Scotland including our members, farmers considering agritourism, economic development agencies, destination marketing organisations, local and national government representatives, suppliers to the sector and sector supporters. The 2025 Scottish Agritourism Conference will take place on […]

  • Events Industry Development Webinar – Emergency Services & Events

    Learn about the role the emergency services play in events with representatives from Police Scotland, Scottish Fire & Rescue Service, and the Scottish Ambulance Service. They will review services provided at recent summer events, and update you on future plans. There will also be an opportunity for questions and feedback.

  • Scotland’s Cruise Conference 2025 – What Works For Tourism

    Cruise call numbers remain at a high level across Scottish ports, with new cruise lines coming to the market, and existing operators continually seeking new opportunities to explore and experience all that we have to offer. The consultation on the potential of a cruise levy has closed, and all stakeholders remain alert to how this […]

  • Connecting International Agritourism

    This online meeting is another opportunity for Agritourism businesses in Scotland and Tasmania to connect to share valuable experiences and learning. We will hear from Satellite Monitor Farmer, Lindsay Robertson, Long Islands Retreats. Lindsay and DJ Cameron who are custodians of their croft on South Uist with their young family. The agritourism business offers tours […]