Discover the importance of the UK market and the performance of domestic tourism in Scotland. This session will focus on who our domestic visitors are and what motivates them to plan, book and visit. You will also hear about the future prospects for domestic tourism, current sentiment of UK residents and Scotland holiday intentions for […]
Scotland’s Towns Partnership is delighted to invite key partners and stakeholders to a focused summer session, spotlighting the pivotal role of responsible tourism in driving forward Scotland’s local economies and place-based investment. With a deepening emphasis on sustainable development, this event will explore how tourism strategies can not only align with but actively enhance the […]
International visitors are vital for your business as you broaden your reach and reduce your risk. Discover the volume and value that these international markets can bring, with practical tips on how to understand booking behaviours and reach these visitors.
ANGUSalive are holding a showcase event at Monikie Country Park on 26 June, from 2.30pm. Monikie Country Park boasts beautiful woodland and parkland with a variety of things to see and do, including land and water activities, self-led trails, and an adventure play park. This event is an ideal opportunity to find out about the […]
Join Scotland's Agritourism Monitor Farms Programme for a talk on how to achieve increased profitability in an agritourism enterprise from Colin McNally, Finance Expert. We will hear how using data to inform decision making has helped Monitor Farmer, David McMiken, make positive changes to the Ernespie Agritourism business including introducing a new enterprise. We will […]
Explore the great potential from the European market. Discover the main inspirations for them booking a holiday to Scotland and how understanding their booking preferences and activities while in Scotland can provide you with a competitive advantage. Learn how to leverage these insights to refine your marketing strategies.
Join Scotland's Agritourism Monitor Farms Programme to to welcome Diane Knight, Client Services Director, from Green Tourism, a world-leading sustainability certification for the travel, tourism, and hospitality industries. Green Tourism helps businesses embed responsible and environmentally friendly practices that not only reduce impact but also enhance visitor appeal. In this session, Diane will share how […]
Kinclune Estate has recently opened its new wedding venue - hear from Aylwin Pillai as she shares insights from the journey so far, lessons learned along the way, and plans for the future.
Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors. This webinar will explore how to reach them through various channels, and the role of distribution partners. Gain insights into booking behaviours and learn how to tailor your product to meet their expectations.
Do you want to connect with Travel Trade opportunities and need some support ensuring the information you provide is as effective as possible? In this webinar of the Agritourism Monitor Farm programme, you will be guided by the experts to create a practical sales tool to help you connect with the travel trade. Cassie McEwan […]
Join us to explore how data is transforming environmental sustainability in the hospitality and tourism sector. The panel will examine how data is being used to monitor and improve material and water use, reduce waste, meet emissions goals and mitigate biodiversity impact. As sustainability reporting requirements grow more complex, we will also hear how data […]
This Scotland's Agritourism Monitor Farms Programme meeting will showcase the progress on the village hotel development by Monitor Farmers, Fiona and John Scott of Fearn Farm. We will have a walk around the hotel development and hear about the progress to date. We will then convene in the Seaboard Hall for presentations and discussion. Fiona […]
Join us for an exclusive event at The Webster Memorial Theatre in Arbroath, as we launch our latest ‘On Stage’ brochure, outlining the programme of upcoming performances across ANGUSalive venues. Discover how your business can take centre stage with us, learn how we can support each other when performances come to town, and connect with […]
Effective collaboration can be a route to growing sustainable agritourism through enhanced visitor numbers, unique experiences and improved visibility of your offer. Jillian McEwan, Agritourism Monitor Farm Core Community Group member will share insights into growing sustainable tourism through collaboration. We will hear about the work of the Lunan Bay Community Group in providing visitor […]
Discover how travel distribution can help you reach more potential visitors and grow your business. This session will introduce the key travel distribution partners from tour operators to online travel agents. Perfect for those new to travel distribution, this webinar offers a clear and simple introduction.
The hotel market in Scotland has seen mixed performance this year, driven largely by an increase in supply in the capital. While Edinburgh remains a strong market, the growth in hotel stock — alongside a noticeable slowdown in the domestic audience, greater price sensitivity, and a reduction in short-term let accommodation — has created tougher […]
Open to all Scottish tourism business. Join us for an insightful session designed to help you maximise your impact in the inclusive tourism market. We’ll explore: Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently […]
Get advice on how to pitch your business to a travel distribution partner and create a handy product sheet. Learn how to focus on your key selling points, tailor your message to different audiences, and create variety in your delivery. Ideal for those looking to start building relationships with travel distribution partners and attend trade […]
Employment Law and Human Resource Management Expert, Sophie Henderson of Greenburn will take us through an overview of how to use performance management effectively with your staff to ensure best outcomes. Sophie will also provide information on what to do when things go wrong with insights into the disciplinary process. If you have specific questions […]
Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic. We’ll cover the SEO basics, common myths and mistakes, as well as how you can adapt your content to the quickly-changing Google landscape. Ideal for those unfamiliar with SEO or looking to expand their […]
