Explore the great potential from the European market. Discover the main inspirations for them booking a holiday to Scotland and how understanding their booking preferences and activities while in Scotland can provide you with a competitive advantage. Learn how to leverage these insights to refine your marketing strategies.
Join Scotland's Agritourism Monitor Farms Programme to to welcome Diane Knight, Client Services Director, from Green Tourism, a world-leading sustainability certification for the travel, tourism, and hospitality industries. Green Tourism helps businesses embed responsible and environmentally friendly practices that not only reduce impact but also enhance visitor appeal. In this session, Diane will share how […]
Kinclune Estate has recently opened its new wedding venue - hear from Aylwin Pillai as she shares insights from the journey so far, lessons learned along the way, and plans for the future.
Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors. This webinar will explore how to reach them through various channels, and the role of distribution partners. Gain insights into booking behaviours and learn how to tailor your product to meet their expectations.
Do you want to connect with Travel Trade opportunities and need some support ensuring the information you provide is as effective as possible? In this webinar of the Agritourism Monitor Farm programme, you will be guided by the experts to create a practical sales tool to help you connect with the travel trade. Cassie McEwan […]
Join us to explore how data is transforming environmental sustainability in the hospitality and tourism sector. The panel will examine how data is being used to monitor and improve material and water use, reduce waste, meet emissions goals and mitigate biodiversity impact. As sustainability reporting requirements grow more complex, we will also hear how data […]
This Scotland's Agritourism Monitor Farms Programme meeting will showcase the progress on the village hotel development by Monitor Farmers, Fiona and John Scott of Fearn Farm. We will have a walk around the hotel development and hear about the progress to date. We will then convene in the Seaboard Hall for presentations and discussion. Fiona […]
Join us for an exclusive event at The Webster Memorial Theatre in Arbroath, as we launch our latest ‘On Stage’ brochure, outlining the programme of upcoming performances across ANGUSalive venues. Discover how your business can take centre stage with us, learn how we can support each other when performances come to town, and connect with […]
Effective collaboration can be a route to growing sustainable agritourism through enhanced visitor numbers, unique experiences and improved visibility of your offer. Jillian McEwan, Agritourism Monitor Farm Core Community Group member will share insights into growing sustainable tourism through collaboration. We will hear about the work of the Lunan Bay Community Group in providing visitor […]
Discover how travel distribution can help you reach more potential visitors and grow your business. This session will introduce the key travel distribution partners from tour operators to online travel agents. Perfect for those new to travel distribution, this webinar offers a clear and simple introduction.
The hotel market in Scotland has seen mixed performance this year, driven largely by an increase in supply in the capital. While Edinburgh remains a strong market, the growth in hotel stock — alongside a noticeable slowdown in the domestic audience, greater price sensitivity, and a reduction in short-term let accommodation — has created tougher […]
Open to all Scottish tourism business. Join us for an insightful session designed to help you maximise your impact in the inclusive tourism market. We’ll explore: Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently […]
Get advice on how to pitch your business to a travel distribution partner and create a handy product sheet. Learn how to focus on your key selling points, tailor your message to different audiences, and create variety in your delivery. Ideal for those looking to start building relationships with travel distribution partners and attend trade […]
Employment Law and Human Resource Management Expert, Sophie Henderson of Greenburn will take us through an overview of how to use performance management effectively with your staff to ensure best outcomes. Sophie will also provide information on what to do when things go wrong with insights into the disciplinary process. If you have specific questions […]
Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic. We’ll cover the SEO basics, common myths and mistakes, as well as how you can adapt your content to the quickly-changing Google landscape. Ideal for those unfamiliar with SEO or looking to expand their […]
Want to make your tourism website easier and more enjoyable for your visitors? In this introductory UX (User Experience) webinar, you’ll learn simple, practical tips to understand what your users really need, so your site feels welcoming and easy to navigate. Ideal for tourism businesses looking for an easy introduction to website optimisation.
Scotland’s food and drink are among its greatest assets. And when thoughtfully developed, they can become powerful drivers of economic growth, community pride, and environmental sustainability. This webinar, based on Crafting Your Taste of Place by Erik Wolf, Executive Director, World Food Travel Association, will explore how food tourism can help your region stand out […]
Join Scotland's Agritourism Monitor Farms Programme for a talk from Core Community Group members Tom and Sarah Parker as they share their real-world experience of successfully introducing a new manager into their business. Discover what worked, what they learned, and how they made the transition seamless for their staff and customers. Whether you’re considering hiring […]
Welcome to Tay Country Travel Trade Ready: Insights & Action event! Come join us at Malmaison on October 29, 2025 at 13:30pm for an opportunity to gain valuable insights and take actionable steps to enhance your travel trade readiness. Thank you to everyone who recently completed our survey on how your business is currently engaging with the travel trade, the opportunities […]
Explore how thoughtful enhancements can generate greater returns through travel distribution. Unpack what added value really means, highlight ways to elevate your existing product, and show how to present experiences that appeal to partners and high-yield visitors.
