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At the end of this webinar you’ll: Understand how users consume content. Understand the importance of knowing your online users’ experience and tailoring the customer journey on your website accordingly. Find out how to measure user experience cost-effectively. Have some great examples of making user experience work. |
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We'll help you: Find out if/how Instagram will help grow your business. Understand how tourism is uniquely suited to Instagram and what elements can be used to drive the best engagement and conversion. Appreciate how to use its functionality to create the best content. Learn about your followers and gain new followers ideally suited to […] |
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In 2022 the return of cruise ship calls around Scotland has been stronger than expected. Throughout the summer, confidence in cruising by UK and international travellers has increased, and as Covid regulatory restrictions have eased, the percentage occupancy on each itinerary has grown month by month. In addition, new ships ordered pre-pandemic, have been delivered, […] |
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Scotland’s tourism industry conference is back for 2022. With a packed programme, the event is designed to celebrate, empower and further propel our industry into the future in line with the national ambition to be leaders in 21st century tourism. The landscape our industry operates in has changed significantly over recent years, prompting huge change, […]
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During this session, we'll cover: How to manage your online reputation proactively. How to deal with customer or client feedback, both positive and negative. How the importance of reputation has changed since the pandemic. What cost-effective reassurance tools have increased in importance. What cost-effective reassurance tools are available to tourism businesses such as VisitScotland's Quality […] |
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