This flagship event will bring together more than 250 travel trade professionals from all corners of the UK and all across the industry for two days of networking opportunities, seminars and workshops, one-to-one business meetings, and engaging discussions on the critical issues facing the industry. The convention is a fantastic opportunity to meet all your […]
Your website is your shop window to the world. It’s important to manage it well, so find out how to attract and delight customers with it. At the end of this webinar you will: Understand how users consume content. Understand the importance of knowing your online users’ experience and tailoring the customer journey on your […]
Learn how to maximise your content on Instagram, TikTok, and YouTube with our webinar designed specifically for tourism businesses. Attendees will gain insights into: Understanding key Social Media platforms: Learn about the differences between Instagram, TikTok, and YouTube, including the best content to share for each. Your brand's voice: This includes creating your unique social […]
This webinar will help you learn the fundamentals of cost-effectively preparing, writing, and distributing blogs that your visitors will read. Making sure that that your effort inspires and helps your visitor to plan and book their trip with you. Get tools to help you research, understand your customer and write highly targeted content which will […]
Join the first of two 90-minute webinars designed specifically to help you improve the search engine results rankings of your tourism business. It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to […]
Join the second of two 90-minute webinars designed to tell you how to improve the search engine results rankings of your tourism business. In part 1, we saw how search engines work and how to find out what people are searching for. In part 2, we’ll look at the many factors that influence how far […]
The Scottish Tourism Alliance’s Autumn Conference will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to catch up with colleagues and create new connections. The programme has been designed to support and empower the tourism and hospitality industry, […]
The world is travelling again on a mass scale; international visitor numbers are increasing, with the recovery of inbound holiday visits to Scotland, faster than for the UK as whole. Is your business ready to capitalise on the return of the international market, to stand out from the competition and to offer the high-quality experience […]
Join online to learn how to communicate the story of your business and family to both a consumer and industry audience. Claire Taylor our programme communications expert will offer practical advice and support across different communications channels. OIivia Midgley and Jeremy Buxton will also be contributing. Olivia is a journalist and editor specialising in food, […]
Experienced in successfully delivering Inclusion and Accessibility Workshops to the Scottish Travel, Tourism and Hospitality sector throughout 2022, we are pleased to be able to offer Part 1 of our workshops to all who work in this vital industry to the Scottish economy, once again. Join us to discuss and explore inclusion and accessibility for […]
In 2024, over 160 cruise ship visits will take place, involving over 200,000 passengers and crew. Not only will cruise ship passengers be on "day visits", many will be beginning or ending their cruise on the Forth or the Tay, and will require accommodation or other services. Some ships stay overnight. Are you already a […]
Located in the heart of the Fife countryside, near Cupar, The Rings offers self-catering accommodation with advanced accessibility features. Owner Moira Henderson is a passionate advocate for inclusive tourism and has developed innovative approaches to make her accommodations fully accessible. Come along to this informal event to witness firsthand Moira's ingenious approach to accessibility, and […]
Join industry colleagues at the ETAG Conference 2024 – the “must attend” event for everyone with an interest in Edinburgh’s visitor economy. This year’s conference programme will include updates on Edinburgh’s visitor economy activity and developments. It will also highlight the latest tourism trends and insights. The much loved "spotlight sessions" are still a firm […]
The HIT Scotland Talent Conference will take place at the voco Grand Central Hotel in Glasgow on Thursday 8th February 2024. The 2024 programme will bring you more inspirational and thought-provoking speakers, which will challenge you and your teams to think differently about your roles and your business and how as an industry we can […]
The Fife Tourism Conference is back for 2024 with the theme of "developing new markets". Gain insights from experienced speakers and leaders, shaping the future of tourism in Scotland. Explore the latest trends, challenges, and opportunities in our dynamic industry. Key events and highlights: Innovation and future trends: Find out where the Scottish tourism industry is […]
Welcome to the much-anticipated return of the Scottish National Community Tourism Gathering! Following the resounding success of last year's event, hailed as the 'friendliest' conference by many attendees, we're thrilled to announce that this year's gathering is heading to the "Queen of the South", Dumfries. Meet us at the Cairndale Hotel, Dumfries where we'll celebrate […]
In this introduction to accessible and inclusive tourism, hear from VisitScotland’s Inclusive Tourism Manager about the value of accessible tourism market, the barriers that some consumers face and how best to attract these extremely loyal customers. The session will also include information about Accessibility Guides, what are they and why are they important to this market. Insights on this will […]
This half-day training course focuses specifically on customer service for disabled customers, which also benefits other customer groups. This is the second in a series of inclusive and accessible tourism events. Participants will learn about: adopting a positive attitude to all customers and anticipating accessibility requirements successful communication styles to identify customer needs legal obligations and […]
March is dedicated to Scottish Tourism Month; an opportunity to amplify the voice of the tourism and hospitality industry, recognising its enormous contribution to Scotland and highlighting the support it needs to overcome the immense challenges it faces to grow sustainably. The flagship event of Scottish Tourism Month, The Signature Conference, will explore these themes […]
Part of the national Scottish Tourism Month Programme and proudly sponsored by North Ayrshire Council, this is not just Sail Scotland members, everyone related to the industry is welcome to come together, learn, and network with others. The event is for everyone with an interest in the marine tourism sector; whether it’s the delivery, skills, […]
