Due to the impacts of COVID-19, reassurance plays a huge part in why visitors book through the travel trade. Travel trade is seen as a trusted source to book and protect holidays. Join Rona Wallace, Senior Manager Intermediary Marketing and Caroline Robertson, Industry Relationship Manager at VisitScotland to find out how you can work with […]
An introductory session to the fundamental elements of promoting and managing your tourism business online. At the end of this webinar, you’ll have learned: How to increase the visibility of your business online with the right content, at the right time, on the right platforms. How to assess the quality of your online presence and know […]
This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform […]
Your website is your shop window to the world, so it’s important to provide a great user experience (UX). Get top tips & best practice to help you attract customers. This webinar will cover: The importance of knowing your online users’ experience Great examples of making user experience work This is a joint VisitScotland and […]
We will look at: How to manage your online reputation proactively How to deal with customer or client feedback, both positive and negative How the importance of reputation has changed during the pandemic and what elements of reassurance have increased in importance, such as cleanliness and health & safety measures? The functionality some platforms have […]
Tune in and find out why this market is so important to the region and how your tourism business can work with the North American travel trade, to influence the decision-making process of visitors from this market. You’ll hear from our market specialists on specific characteristics of the North American visitors and how you can […]
