Due to the impacts of COVID-19, reassurance plays a huge part in why visitors book through the travel trade. Travel trade is seen as a trusted source to book and protect holidays. Join Rona Wallace, Senior Manager Intermediary Marketing and Caroline Robertson, Industry Relationship Manager at VisitScotland to find out how you can work with […]
An introductory session to the fundamental elements of promoting and managing your tourism business online. At the end of this webinar, you’ll have learned: How to increase the visibility of your business online with the right content, at the right time, on the right platforms. How to assess the quality of your online presence and know […]
This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform […]
Your website is your shop window to the world, so it’s important to provide a great user experience (UX). Get top tips & best practice to help you attract customers. This webinar will cover: The importance of knowing your online users’ experience Great examples of making user experience work This is a joint VisitScotland and […]
We will look at: How to manage your online reputation proactively How to deal with customer or client feedback, both positive and negative How the importance of reputation has changed during the pandemic and what elements of reassurance have increased in importance, such as cleanliness and health & safety measures? The functionality some platforms have […]
Tune in and find out why this market is so important to the region and how your tourism business can work with the North American travel trade, to influence the decision-making process of visitors from this market. You’ll hear from our market specialists on specific characteristics of the North American visitors and how you can […]
By the end of this webinar, you will understand how to find out: The characteristics of people who are accessing your digital platforms What people are doing when they access your websites or social accounts How to set goals and objectives on each platform The art of measuring the effectiveness of website content and social […]
Tune in and find out why this market is so important to the region and how your tourism business can work with the German travel trade, to influence the decision-making process of visitors from this market. You’ll hear from our market specialists on specific characteristics of the German visitors and how you can tailor your […]
Take part in VisitBritain's flagship leisure trade event which will virtually host over 350 key international hand-picked buyers. Taking place on 21 – 24 March, all attendees will have access to three full and flexible days of self-selected virtual appointments on 22 – 24 March, a wealth of digital and downloadable resources and the opportunity to […]
In this session, we’ll look at how to ensure your use of cookies and/or other tracking technologies is compliant with legislation (the Data Protection Act 2018 and CCPA). By the end of this session, you will have a better understanding of how to ensure you’re capturing better data, including: General use of tracking technologies How […]
This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform […]
Join us at this upcoming industry webinar on 28 March from 2.30pm - 4.30pm focusing on the 150th Open Championship coming to Fife this summer. Find out more about this major golfing event coming to Fife and how your businesses can make the most of this exciting opportunity.
Building on the success of Scotland Reconnect 2020 and 2021, Discover Scotland: Reconnect 2022, to be held on 5 – 7 April 2022, is a three-day virtual event providing an ideal platform to explore new business opportunities and to connect and engage with travel trade buyers representing key overseas markets for Scotland, through a combination […]
Join this online huddle as Josh from TravelTech Scotland gives an overview of the possibilities through technology for tourism. The overall aim of the TravelTech programme is to improve the innovation of your business or enterprise and to help you capitalise on new economic and innovation opportunities. Josh will help guide us through what that means […]
New short-term let legislation has been passed by the Scottish Government, and as we move towards the implementation stage and licensing schemes going live across the country, Gilson Gray LLP and the ASSC are committed to supporting short-term let operators navigate through the legislation. Fiona Campbell, chief executive of Association of Scotland’s Self-Caterers and Joanna Millar, […]
