By the end of this webinar, you will understand how to find out: The characteristics of people who are accessing your digital platforms What people are doing when they access your websites or social accounts How to set goals and objectives on each platform The art of measuring the effectiveness of website content and social […]
Tune in and find out why this market is so important to the region and how your tourism business can work with the German travel trade, to influence the decision-making process of visitors from this market. You’ll hear from our market specialists on specific characteristics of the German visitors and how you can tailor your […]
Take part in VisitBritain's flagship leisure trade event which will virtually host over 350 key international hand-picked buyers. Taking place on 21 – 24 March, all attendees will have access to three full and flexible days of self-selected virtual appointments on 22 – 24 March, a wealth of digital and downloadable resources and the opportunity to […]
In this session, we’ll look at how to ensure your use of cookies and/or other tracking technologies is compliant with legislation (the Data Protection Act 2018 and CCPA). By the end of this session, you will have a better understanding of how to ensure you’re capturing better data, including: General use of tracking technologies How […]
This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform […]
Join us at this upcoming industry webinar on 28 March from 2.30pm - 4.30pm focusing on the 150th Open Championship coming to Fife this summer. Find out more about this major golfing event coming to Fife and how your businesses can make the most of this exciting opportunity.
Building on the success of Scotland Reconnect 2020 and 2021, Discover Scotland: Reconnect 2022, to be held on 5 – 7 April 2022, is a three-day virtual event providing an ideal platform to explore new business opportunities and to connect and engage with travel trade buyers representing key overseas markets for Scotland, through a combination […]
Join this online huddle as Josh from TravelTech Scotland gives an overview of the possibilities through technology for tourism. The overall aim of the TravelTech programme is to improve the innovation of your business or enterprise and to help you capitalise on new economic and innovation opportunities. Josh will help guide us through what that means […]
New short-term let legislation has been passed by the Scottish Government, and as we move towards the implementation stage and licensing schemes going live across the country, Gilson Gray LLP and the ASSC are committed to supporting short-term let operators navigate through the legislation. Fiona Campbell, chief executive of Association of Scotland’s Self-Caterers and Joanna Millar, […]
Tourism is evolving fast. COVID-19, the climate and biodiversity crises and new major geopolitical instability is changing how people travel, where to and why; even whether they can travel at all. In this state of global ‘permacrisis’, new questions are being asked about tourism and old assumptions are being challenged - Is travel a right […]
Register your place and learn more about building a strong future for your tourism business. This workshop, held in partnership with the Angus Tourism Cooperative, is open to Angus tourism businesses, community groups and volunteers to come along and hear from three key speakers who will provide insights into the future of tourism. Following the […]
In conjunction with Gilson Gray LLP, the Association of Scotland’s Self-Caterers (ASSC) is launching a series of in-person and virtual events aimed at short-term let business operators, stakeholders and industry professionals who want to understand the next steps for short-term let licensing regulations in Scotland. Fiona Campbell, Chief Executive of Association of Scotland’s Self-Caterers and Joanna Millar, Legal Director […]
Trainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade”. They will encourage you to start thinking about what your “bookable” travel trade product is, as well as how to market to the travel trade. Aside from sharing some key industry insights and trends, they will be drawing on […]
We are delighted to welcome James Saunders, Station Commander, Scottish Fire and Rescue Service (SFRS) to share an overview of what fire safety measures are expected within short-term let premises. James will cover the following Premises Profile: including occupancy capacity; home sharing; escape routes; internal floor space Fire Risk Assessments: including inspection requirements; guests' needs in relation to […]
At the end of this webinar you’ll have learned about: Getting your business visible online with the right content, at the right time, on the right platforms. Assessing the quality of your online presence and knowing if you reach your intended audience. The different online booking and distribution platforms available to tourism businesses. Cost-effective digital […]
At the end of this webinar you’ll: Understand how users consume content. Understand the importance of knowing your online users’ experience and tailoring the customer journey on your website accordingly. Find out how to measure user experience cost-effectively. Have some great examples of making user experience work.
We'll help you: Find out if/how Instagram will help grow your business. Understand how tourism is uniquely suited to Instagram and what elements can be used to drive the best engagement and conversion. Appreciate how to use its functionality to create the best content. Learn about your followers and gain new followers ideally suited to […]
In 2022 the return of cruise ship calls around Scotland has been stronger than expected. Throughout the summer, confidence in cruising by UK and international travellers has increased, and as Covid regulatory restrictions have eased, the percentage occupancy on each itinerary has grown month by month. In addition, new ships ordered pre-pandemic, have been delivered, […]
Scotland’s tourism industry conference is back for 2022. With a packed programme, the event is designed to celebrate, empower and further propel our industry into the future in line with the national ambition to be leaders in 21st century tourism. The landscape our industry operates in has changed significantly over recent years, prompting huge change, […]
During this session, we'll cover: How to manage your online reputation proactively. How to deal with customer or client feedback, both positive and negative. How the importance of reputation has changed since the pandemic. What cost-effective reassurance tools have increased in importance. What cost-effective reassurance tools are available to tourism businesses such as VisitScotland's Quality […]
