An introductory session to the fundamental elements of promoting and managing a Scottish tourism business online. A joint VisitScotland and DigitalBoost event. At the end of this webinar delegates will have learned about: Getting their business visible online with the right content, at the right time, on the right platforms. Assessing the quality of their […]
Making changes to make your business more sustainable can be challenging and it can be difficult to know where to start. But doing so can benefit both you and the planet, saving you money whilst also protecting the environment! Join us to get to know more about the support available through Zero Waste Scotland and Business Energy Scotland and […]
Join Xavier Font, Professor of Sustainability Marketing at the University of Surrey, to hear how you can extend the season for your business through sustainable tourism. In this free webinar, you will learn how to effectively use sustainable tourism as a tool for product development, marketing and developing engaging visitor experiences. This webinar will cover: […]
Join this special session for tourism experiences (tours, visitor attractions and activity providers) with Google and VisitScotland. Hear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. You'll also gain a better understanding of how to more effectively advertise your tours, […]
Book your free place today at the Angus Outdoor Adventure Strategy Workshop - Come along, have your say and get involved in how outdoor adventure tourism is developed in Angus. The Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness […]
Book your free place today at the Angus Outdoor Adventure Strategy Workshop - Come along, have your say and get involved in how outdoor adventure tourism is developed in Angus. The Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness […]
Business Energy Scotland are partnering with VisitScotland to deliver a free webinar to provide energy saving advice and highlight the funding and support available to tourism businesses. Discover what free support is available so you can quickly get started making changes. Join to learn about: The interest-free loans available to Scottish small and medium-sized enterprises (SMEs) […]
Join this special session for tourism accommodation (hotels, B&Bs, guest houses, hostels and self-catering owners) with Google and VisitScotland. Hear from Google as to how your business can take advantage of direct booking links on their Google Business Profile and in Google Maps. You'll also gain a better understanding of how to more effectively advertise […]
ScotHot, Scotland’s leading showcase for food, drink, hospitality and tourism, will return to the SEC Glasgow from 8 - 9 March 2023. The show offers an unmissable opportunity to meet with suppliers, network with others to share ideas and inspiration, and learn about the latest trends from across the industry. Find out more about exhibiting.
The Power of Food Tourism is a unique, informative, and inspirational event like no other. For starters, it’s only three-hours long. Short enough to let diaries breathe, long enough for you to glean some fantastic takeaways. So, the event actively encourages those in food and drink, tourism, agritourism, hospitality & catering, destinations, local authorities, media, in […]
Your website is your shop window to the world. It’s even more important now to manage it well, so find out how to attract and delight customers with it. At the end of this webinar you’ll: Understand how users consume content. Understand the importance of knowing your online users’ experience and tailoring the customer journey […]
Business Energy Scotland deliver a live green champions webinar, in partnership with VisitScotland, for Scottish tourism businesses to help you learn more about how to build your business’s environmental performance and become more resilient. There are many growing challenges for businesses in Scotland today, including rising energy costs and the climate emergency. Visitors to Scotland […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. In this webinar, we will cover: Understand how tourism is uniquely suited to TikTok and what elements can be used to […]
By the end of this webinar, you will understand how to find out (for Google, Instagram & Facebook Analytics): The characteristics of people who are accessing your online presence. What people are doing when they access your website/s or social accounts. How to set goals and objectives on each platform. The art of measuring the […]
It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings, including how search engines work. This first session will show you how search engines work and we’ll show you […]
The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry. These free webinars are a great way of hearing from industry experts, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm, via […]
Join the second of two 90-minute webinars designed specifically to tell you how to improve the search engine results rankings of your tourism business. In part 1, we saw how search engines work and how to find out what people are searching for. In part 2, we’ll look at the many factors that influence how […]
Learn the fundamentals of cost-effectively preparing, writing, and distributing blogs that your visitors will read. Making sure that your effort inspires and helps your visitor to plan and book their trip with you. Get tools to help you research, understand your customer and write highly targeted content which will help to optimise your website and […]
VisitScotland Connect 2023 will be taking place at the P&J Live Aberdeen on April 19-20, 2023. VisitScotland is focused on rebuilding international tourism demand and supporting the country's ambitions to be a leading destination for responsible tourism. The format for this event will be a new business-to-business travel trade workshop connecting Buyers from around the […]
The Fife Tourism Partnership is hosting a series of webinars on key current issues in the tourism industry. These free webinars are a great way of hearing from industry experts, case studies from local businesses and a chance to meet other likeminded businesses. All the sessions will be held on Thursday afternoons at 3.30pm, via […]
