Tourism is evolving fast. COVID-19, the climate and biodiversity crises and new major geopolitical instability is changing how people travel, where to and why; even whether they can travel at all. In this state of global ‘permacrisis’, new questions are being asked about tourism and old assumptions are being challenged - Is travel a right […]
Register your place and learn more about building a strong future for your tourism business. This workshop, held in partnership with the Angus Tourism Cooperative, is open to Angus tourism businesses, community groups and volunteers to come along and hear from three key speakers who will provide insights into the future of tourism. Following the […]
In conjunction with Gilson Gray LLP, the Association of Scotland’s Self-Caterers (ASSC) is launching a series of in-person and virtual events aimed at short-term let business operators, stakeholders and industry professionals who want to understand the next steps for short-term let licensing regulations in Scotland. Fiona Campbell, Chief Executive of Association of Scotland’s Self-Caterers and Joanna Millar, Legal Director […]
Trainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade”. They will encourage you to start thinking about what your “bookable” travel trade product is, as well as how to market to the travel trade. Aside from sharing some key industry insights and trends, they will be drawing on […]
We are delighted to welcome James Saunders, Station Commander, Scottish Fire and Rescue Service (SFRS) to share an overview of what fire safety measures are expected within short-term let premises. James will cover the following Premises Profile: including occupancy capacity; home sharing; escape routes; internal floor space Fire Risk Assessments: including inspection requirements; guests' needs in relation to […]
At the end of this webinar you’ll have learned about: Getting your business visible online with the right content, at the right time, on the right platforms. Assessing the quality of your online presence and knowing if you reach your intended audience. The different online booking and distribution platforms available to tourism businesses. Cost-effective digital […]
At the end of this webinar you’ll: Understand how users consume content. Understand the importance of knowing your online users’ experience and tailoring the customer journey on your website accordingly. Find out how to measure user experience cost-effectively. Have some great examples of making user experience work.
We'll help you: Find out if/how Instagram will help grow your business. Understand how tourism is uniquely suited to Instagram and what elements can be used to drive the best engagement and conversion. Appreciate how to use its functionality to create the best content. Learn about your followers and gain new followers ideally suited to […]
In 2022 the return of cruise ship calls around Scotland has been stronger than expected. Throughout the summer, confidence in cruising by UK and international travellers has increased, and as Covid regulatory restrictions have eased, the percentage occupancy on each itinerary has grown month by month. In addition, new ships ordered pre-pandemic, have been delivered, […]
Scotland’s tourism industry conference is back for 2022. With a packed programme, the event is designed to celebrate, empower and further propel our industry into the future in line with the national ambition to be leaders in 21st century tourism. The landscape our industry operates in has changed significantly over recent years, prompting huge change, […]
During this session, we'll cover: How to manage your online reputation proactively. How to deal with customer or client feedback, both positive and negative. How the importance of reputation has changed since the pandemic. What cost-effective reassurance tools have increased in importance. What cost-effective reassurance tools are available to tourism businesses such as VisitScotland's Quality […]
The Scottish Agritourism annual conference is for anyone keen to help grow our sector to its full potential. Whether you are an agritourism business owner, or a farmer or crofter considering agritourism; part of our vital supply chain or an economic development professional keen to support the sector, this will be the largest gathering of the […]
Learn the fundamentals of cost-effectively preparing, writing, and distributing blogs that your visitors will read. Making sure that that your effort inspires and helps your visitor to plan and book their trip with you. Get tools to help you research, understand your customer and write highly targeted content which will help to optimise your website […]
The past few years have devastated Scotland’s Hospitality & Tourism industry, and employers have faced challenges, including the pandemic, spiralling energy and supply costs and staff shortages. This event will focus on the tools at our disposal to weather this ‘perfect storm’ while ensuring staff feel valued and supported. Aimed at Hospitality & Tourism employers, […]
Prepare for the 2023 season and discover what insights and trends to look out for this year! Joined by the Highland region's Industry Relationship Manager, find out what business support VisitScotland can offer including: One-on-one advice Quality Assurance schemes (and how they can help your business!) Internationalisation Digital
This seminar, organised by CruiseForth, is aimed at businesses who may wish to develop opportunities arising from the cruise ships which visit the Forth and the Tay each year. If you are a cruise friendly business, operating within 90 minutes of the ports of Leith, Newhaven, South Queensferry, Rosyth or Dundee, would like to know […]
SCOTO is on tour to raise awareness of the scale and impact of community-led tourism across Scotland from January to March 2023. From Shetland to Selkirk and Benbecula to Brechin, join our Roadshow and find out how the SCOTO network can support you. SCOTO will be at Brechin City Hall on 8 February from 9.30am […]
An introductory session to the fundamental elements of promoting and managing a Scottish tourism business online. A joint VisitScotland and DigitalBoost event. At the end of this webinar delegates will have learned about: Getting their business visible online with the right content, at the right time, on the right platforms. Assessing the quality of their […]
Making changes to make your business more sustainable can be challenging and it can be difficult to know where to start. But doing so can benefit both you and the planet, saving you money whilst also protecting the environment! Join us to get to know more about the support available through Zero Waste Scotland and Business Energy Scotland and […]
Join Xavier Font, Professor of Sustainability Marketing at the University of Surrey, to hear how you can extend the season for your business through sustainable tourism. In this free webinar, you will learn how to effectively use sustainable tourism as a tool for product development, marketing and developing engaging visitor experiences. This webinar will cover: […]
