Event Description
Many businesses are building relationships, reputation and influence from the moment they begin, whether they recognise it as PR or not.
In this Lunch and Learn, PR strategist Kristel Valaydon explains how to connect your PR activity with your wider business goals, helping you focus your efforts, build the relationships that matter and create more meaningful opportunities for growth.
Kristel shares her Five Spheres of Connection® framework, showing where PR can be applied across your business and the different groups who can influence its success.
You’ll leave with greater clarity of what PR means today, where it can create value and how to use your limited time and resources more purposefully at your current stage of business.
Topics covered in this session:
- Understand why PR is a key business strategy and leadership capability, rather than simply a route to media coverage or promotion
- Identify the people and relationships that can influence and contribute to your business growth through the Five Spheres of Connection® framework
- Decide where to focus your PR activity now, based on your business goals, priorities and stage of growth
