Event Description

You probably didn’t start your business to become a full-time salesperson.

But if you stopped prospecting for a month, would your pipeline survive? For most founders and early-stage sellers, the honest answer is no — your sales are likely to still rely on your own enthusiasm and personal contacts, rather than a repeatable process or a deep knowledge of sales skills and confidence in using them.

In this live session, we’ll show you some key sales skills and techniques and share a practical, repeatable framework you can start using immediately. There will be an interactive Q&A, so please come along with questions!

What you’ll learn in this session:

• The core attributes that separate high-performing B2B sellers from the rest — and how to spot or build them in yourself or your first hires.
• A walkthrough of the 7 stages of a B2B sale — Prepare, Lead Generation, Assess, Nurture, Negotiate, Execute, Develop — the same framework that won deals worth hundreds of millions at BT, Microsoft, and Siemens, but scaled for founders, start-ups and SMEs.
• A deep dive on Lead Generation: how to identify the right prospects without relying on referrals or luck.
• How to handle early objections before they kill a deal — the specific language and timing that turns “we’re not interested” into a real conversation.