Event Description

Marketing is many things, but at its core its about getting the right people to know who you are. This workshop is designed to help those who are looking to build their business, or their brand, and need a plan to get things started.

We are covering the essentials of targeted marketing in a way that is easy to understand and even easier to apply. We will cover:

• Customer Profiling: Discovering who your customers really are and where they are
• Messaging: Defining specific messaging that resonates with your audience.
• Customer Journey: Using the “Shiny Thing” method to guide customers to conversion.

This is a space to learn, ask questions, and get a clear roadmap for your marketing. Whether you have just had an idea or have just launched, come learn the fundamentals of connecting with your audience.