Event Description

Marketing isn’t dead. But the way many businesses are doing it? That’s changing fast.

Because social media was never really about social media… it’s always been about people.

This session led by marketer Emma Watson explores why old-style marketing no longer works, how buying behaviour has changed and how businesses can use audience understanding, story and authenticity to create stronger connections online.

It’s ideal for business owners who want their marketing to actually connect, build trust and generate results.

Topics covered in this session:

• Why audiences are tuning out generic content
• How businesses are accidentally posting to themselves instead of their audience
• Why connection now matters more than perfection
• How audience psychology is reshaping modern marketing