Event Description

Have you noticed that when you search for something online, you’re getting answers straight away – without even clicking a link?

That’s AEO (Answer Engine Optimisation) in action – and if your business isn’t showing up in those answers, you’re missing out on some serious visibility.

In this session, we’re breaking down exactly what AEO is and how you can start optimising for it today.

This session will:

• Explain what AEO is and how it differs from traditional SEO
• Show you how to make your Google Business Profile and website more AEO-friendly
• Teach you how to use AI to help you optimise – without the tech overwhelm!

As a special bonus, you’ll receive a worksheet that includes AI prompts and exercises to help you get your business showing up in the answers your ideal customers are already searching for!

This series is sponsored by BT Group.