Event Description

The way people search online is changing rapidly. Alongside traditional Google search results, customers are increasingly using AI-powered tools and features to ask questions, research products and services, compare options and make buying decisions.

This webinar explores what these changes mean for small businesses and the future of Search Engine Optimisation (SEO).

We’ll look at developments such as Google’s AI-powered search experiences, ChatGPT and other AI search tools, and explain emerging concepts such as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) in straightforward, practical terms.

You’ll discover how AI systems find, understand and select information, why traditional SEO fundamentals still matter, and what businesses can do to improve the chances of their content and brand being discovered, referenced or recommended by AI.

We’ll explore practical areas including website structure, useful and authoritative content, answering customer questions, building trust and authority, structured data, third-party mentions and maintaining consistent business information across the web.

This webinar is suitable for business owners, marketers and anyone responsible for their organisation’s website, content, SEO or online visibility.