Event Description

In a crowded digital marketplace, having expertise isn’t enough – your personal brand needs to work round the clock for you.

Whether you’re a founder, consultant or business owner, your personal brand is your most powerful business asset.

This session led by Yetty Williams is designed for SMEs who want to move past the uncertainty of self-promotion, make the most of a limited budget and use generative AI thoughtfully to build a strategic presence that drives real business growth.

Topics covered in this session:

• Design your narrative: Stop leaving your personal brand to chance and start building it with intent.
• Scale expertise with AI: Use generative AI to strengthen your unique voice and brainstorm thought-leadership content.
• Connect with purpose: Learn the art of “virtual” networking for more business opportunities.