Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as unknown pitfalls. From a sales and marketing perspective how should you navigate these? This workshop will cover the following areas: Understand what brand positioning is How to position your product or service in a new market What to look […]
There’s a lot to think about when you’re creating an international website and social presence. From selecting the best domain to language localisation, having a truly global digital presence requires some additional steps to traditional website building. This webinar will take you through all those steps, covering the following topics: Selecting a domain Registering with […]
Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability while delivering a better shopping experience for consumers everywhere. Shopify powers over 1.7 million businesses in more […]
Online retailers are increasingly selling on multiple channels, but this can be a complex operation. Most online sellers use a combination of ecommerce platforms, such as an independent website, together with a selection of marketplaces such as Etsy, Amazon and Ebay. Maximising your sales through these channels requires a unified approach across operations, such as: […]
There’s more to selling online than simply having your own website. This half-day masterclass will cover the key areas you need to consider when managing a successful multi-channel ecommerce business. These days, most online sellers combine their own website with a selection of online marketplaces. This allows them to reach a wide range of customers, […]
E-Commerce has become a game-changer for growing international brands and is forecasted to be a key growth driver in coming years. E-Commerce platforms are the backbone of any online retail business, and online shopping behaviour has been accelerated by the recent global Covid-19 pandemic. E-Commerce offers businesses a whole range of opportunities, from marketing to […]
China, the world’s largest consumer economy, presents a significant opportunity for Scottish businesses, particularly with the recent lifting of Covid-19 restrictions. In this engaging online event, Scottish businesses will gain a detailed knowledge of business, digital and eCommerce, along with some practical tips on how to break into and grow sales within the market. The […]
Thanks to Ecommerce platforms, businesses are no longer limited to certain markets by proximity. From wherever you are, you can access the world’s biggest markets. This event will explore the opportunities associated with the Chinese market for internationally ambitious businesses, and cover everything you need to know to start trading with it. Presenter James Buchanan […]
Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective? In this webinar, presenter John McCallum will explore just that, covering: Brand positioning in a new market What to look out for in different […]
Selling your products to the American market is a fantastic opportunity for many online Scottish businesses. In this webinar, we'll explore the benefits and practicalities of trading with American customers, including: Why you should internationalise your business - and why target the US in particular Common myths about selling to the US, and why it’s […]
Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as unknown pitfalls. From a sales and marketing perspective how should you navigate these? This workshop will cover the following areas: · Understand what brand positioning is · How to position your product or service in a new market · […]
What’s the masterclass about? This expert-led webinar covers everything you need to stay ahead of competitors by creating a globalised website and social media presence. The session is designed as a guide for ambitious Scottish businesses planning to expand into new international marketplaces. You’ll learn about the following topics: Selecting a domain Registering with search […]
Learn the key principles of digital marketing and how to develop results-focused essential skills using the right tools. From identifying the right channel to evaluating campaign performance, this event will teach you industry techniques to grow your international business. It’s ideal for those starting out in digital marketing or in need of a skills update. […]
Engaging with customers starts by understanding their needs and wants. This webinar offers an approach that empowers businesses to truly connect - and better serve. Gain insight into who your customers are, take actionable steps towards building a lasting relationship. Now is the time to gain clarity on visible success through meaningful connections. About the […]
In this online masterclass, Scottish businesses will gain in depth knowledge of business, digital and eCommerce, along with great practical tips on how to break into and grow sales within the market.
Over the past half-century, China has achieved the greatest economic expansion the world has ever known, lifting 800 million people out of poverty, and creating a vast middle class – a group projected to account for 40 percent of the country’s total population by 2030. How can Scottish businesses reach this huge consumer base? What […]
Get involved in the Food and Drink Global Market Insights event. A great opportunity to meet and network with food and drink specialists from the Middle East, China, Hong Kong, and North America. You’ll also meet Scotland-based trade advisors who can advise on the support available to help your company develop and grow international business […]
This webinar will explore opportunities and techniques for selling in America and Australia through your business website. Learn about best practices around customer acquisition channels, user experience, fulfilment and administration.
Join this webinar to learn about the opportunities for your business in the India e-commerce sector. The session will demonstrate the fastest route to market for Scottish business through cross-border e-commerce. India is: The 4th largest retail market in the world Projected to reach $2 trillion by 2032 from $690 billion in 2021 A major […]
The UK joined the Free Trade Agreement known as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) earlier this year. Following this, access will be opened up to the other 11 signatory countries (Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam). Reuben Aitken, Scottish Enterprise’s Managing Director for International, […]
