Event Description

Explore how to move from e-commerce into physical spaces through pop-ups, markets and short-term lets, in this webinar led by Natalie Binns.

Learn how to choose the right location, test demand, manage costs and decide whether bricks-and-mortar is right for your business.

Topics covered in this session:

• A simple framework for choosing between pop-up, market and short-term let formats based on your product, margin and goals
• The key numbers to track during any physical retail test
• A cost checklist covering the expenses most brands forget to factor in before they sign anything