Event Description

Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool.

We will cover:

• How to block or control what websites are allowed to ‘index’
• The importance of a fast loading mobile website
• How security and usability influence Google
• What “off-page” optimisation means, and tactics to generate back-links
• The importance of Local SEO, and why a “Google Business Profile” is vital

NB: While this webinar is considered a ‘follow on’ to the webinar titled “How to improve your Google Search Rankings – Part 1: On Page Optimisation”, it is not required that you have already attended this session. These 2 webinars can be taken in any order (or independently), and each focusses on different aspects of SEO.