Event Description

The way people buy things has fundamentally changed.

Web traffic is down, intent is higher than ever and AI is shaping decisions before prospects even hit your site. As a start-up, you can’t rely on yesterday’s funnel to fuel tomorrow’s growth.

That’s why HubSpot created Loop Marketing, a new playbook that helps start-ups stay relevant, move faster and grow smarter. Join us to learn how to turn AI into your growth engine, not your replacement.

In this exclusive session led by Anna Gordon, we’ll dive into Loop Marketing – a practical framework designed to help start-ups navigate and thrive in an AI-driven world.

You can expect fresh insights, hands-on demos and strategies you can apply to your small business right away.

Topics covered in this session:

• The new state of marketing: 60% of Google searches now end with no clicks. Learn why AI referrals are reshaping the funnel and how high-intent traffic is fundamentally different.
• Loop Marketing: HubSpot’s new framework designed to help you launch campaigns in days, not months, and adapt faster than the market shifts.
• The strategic changes that win, and tools to help: How to cut through the AI noise with authentic, taste-driven content, even on low budgets.