New Carnoustie cocktail bar Maxi’s opens as Golf Links owners invest millions

A cocktail bar with 1920s glamour opened for business in Carnoustie on Wednesday. Maxi’s on Park Avenue has opened after a nine-month refurbishment.

The venue – previously known as Maxibell – was acquired by the operators of Carnoustie Golf Links for £500,000 after it closed in 2024. The investment is part of the group’s plans to strengthen the town’s visitor economy.

The open plan bar has an art deco vibe, with a drinks menu that spans golf-themed cocktails, wine, beer and non-alcoholic options. Town architects Brunton Design worked on the project. The bar includes an area that can be cordoned off with a curtain for private events. The refurbishment work involved taking down an internal wall that used to separate the bar and restaurant.

Carnoustie Golf Links chief operating officer Ross Blackadder said he was delighted with the results.

He said:

“This is a local institution that matters deeply to people in Carnoustie.

“We saw an opportunity to breathe new life into it, support local jobs and create something the community can be proud of.

“A great deal of work has taken place improving Maxi’s and we look forward to welcoming the community in now the doors have officially opened.”

Maxi’s has opened with a drinks offering but intends to introduce food options in due course.

Carnoustie Golf Heritage and Hospitality Group struck a deal to take over the operation of the three Carnoustie courses last year. The group also owns neighbouring Carnoustie Golf Hotel & Spa.

Since then £10.3 million has been spent on acquisition and infrastructure improvements. The hotel has seen all its ground floor upgraded, including its reception area and restaurant. The spa and pool facilities have also been enhanced.

Meanwhile, it has also taken over the iconic Simpsons Golf Shop on Links Parade. Plans have been submitted to transform the legendary building into a heritage centre dedicated to celebrating Carnoustie’s rich golfing history and the greats who have played the game.

Mr Blackadder said:

“We are targeting completion in late 2026, early 2027, creating a destination celebrating both the game and the legendary figures who shaped Carnoustie’s story.

“As a Grade C listed building, we have taken the time to get this right, and the redevelopment will be undertaken carefully and respectfully to preserve its historic character.”

It has pledged to continue to make improvements on its facilities as it aims to secure the return of the Open Championship.

Alongside town and hospitality investments, it is also investing heavily on the course itself and long-term sustainability. This has included £2.2m spent on new John Deere greenkeeping equipment.

This article appeared in the Courier on 27 May 2026