Event Description

You’re doing the marketing. Posting, emailing, running campaigns, showing up on social. So why does it still feel like nothing is quite sticking?

For most small businesses, the problem is that the foundation underneath all that activity was never built.

Big brands don’t just spend more. They operate from a level of clarity about who they’re for, what they stand for and how everything connects that most small businesses skip entirely in the rush to get to the doing.

In this session, Chris Willman distils 20 years of senior marketing experience inside global technology companies into a practical framework any founder can apply, without the agencies, the staff or the spending.

Topics covered in this session:

• Why most small business marketing lacks the foundation that makes big brand marketing work
• The three disciplines world-class marketing teams treat as non-negotiable
• How to identify your ideal customer in a way that changes everything downstream
• Why consistency beats volume and how to build it practically
• A one-page foundation you can start building the same day