Tourism

Tourism is worth £306m to the Angus economy

Visitors support over 3,725 FTE jobs

On average, visitors stay 3.9 nights, spending £41m on accommodation
Tourism is a priority sector for Angus, contributing £306 million to local economy and supporting 3,725 full-time equivalent jobs (2023 STEAM data).
The Invest in Angus team work with the tourism sector to showcase the assets of Angus to visitors; improve the capability and capacity of the sector; enhance the visitor experience and maximise the potential of tourism driven by new developments and key events.
We co-ordinate the Visit Angus destination marketing campaign to raise the profile of Angus locally, nationally and internationally.
Angus Tourism Framework
In April 2019, an Angus Tourism Framework was launched – produced in collaboration with tourism businesses and key stakeholders including VisitScotland and the Angus Tourism Cooperative. The framework has identified priority themes as follows:
- Industry Leadership & Collaboration
- Pride of Place
- Product & Experience Development
- Marketing
Action plans are in place for each of the four priority themes. The action plans are a collaboration between Angus Council, Angus Tourism Cooperative, VisitScotland and the tourism industry. For more information, see the Angus Tourism Framework action plan.
To keep up to date with the latest business and funding opportunities, news and events, sign up to receive the monthly tourism enewsletter.
If you would like to get involved with any of the working groups, please get in touch.
Visitor Levy
The Visitor Levy Act was passed in July 2024, giving all Scottish Local Authorities the power to tax overnight accommodation if they wish to do so.
With the levy, local authorities now have the power to generate revenue specifically for the benefit of the visitor economy.
Visit Scotland was appointed by Scottish Government to prepare Statutory Guidance for Local Authorities and is working closely with them to advise on the process they may wish to implement prior to introducing a visitor levy. See the VisitScotland website for more information.
No decision has yet been taken by Angus Council over whether to introduce a levy. The next stage in the process will be for the Council to undertake stakeholder engagement with organisations, communities and businesses, to help shape what a proposed levy scheme in Angus may look like. This has not yet happened.
The introduction of a scheme is a lengthy process and would take a minimum of 2 years to complete.
Short-term lets
The Civic Government (Scotland) Act 1982 (Licensing of Short-term Lets) Order 2022 came into force on 1 March 2022.
The effect of that Order was that from 1 October 2022, the use of accommodation for a short-term let was an activity for which a licence is required under the terms of the 1982 Act.
See the Angus Council website for guidance and to apply for a licence.
See the VisitScotland website for advice and support.
Advice on creating a climate action plan
A good Climate Action Plan is not just about reducing your emissions. It’s about understanding how the net zero transition will affect your business, your community, and the environment.
VisitScotland has created a step-by-step guide to developing a climate action plan for businesses in the tourism and events sector. The guide will help businesses find ways to increase efficiency with a view to reducing costs. It can also help you meet customer demand, recruit and keep staff, build resilience, and manage risks.
Regional Tourism
The four local authorities (Angus Council, Dundee City Council, Fife Council and Perth & Kinross Council), Scottish Enterprise and VisitScotland are working together to support the growth of the tourism sector across the region.
A new regional tourism strategy has been developed following consultation with tourism businesses and organisations, which aims to grow the volume and value of the visitor economy in the Tay Cities region.